ABSTRACT:

In this study, the trade relations of the European Union (EU) and Serbia are comparatively analyzed based on the polytopic fuzzy SWARA (Stepwise Weight Assessment Ratio Analysis) and MARCOS (Measurement of Alternatives and Ranking according to the Compromise Solution) methods. The study results show that Germany, France, Italy, Spain, and the Netherlands belong to the top five member states in terms of trade performance. Therefore, the leading countries of the European Union have positioned themselves at the very top in terms of performance. Slovenia’s store is in a better performance position than Croatia’s. Serbia’s store took twenty-ninth place. It has a worse performance position than the stores of Croatia (twenty-third place) and Slovenia (twentieth place). Among other things, the pandemic of coronavirus COVID-19 affected the trade performance positioning of the member countries of the European Union and Serbia. It was partially mitigated by the increasing use of electronic business. It is necessary to control the key determinants as efficiently as possible to improve the performance positioning of the trade of the European Union member countries and, in particular, Serbia.

САЖЕТАК:

У овој студији се компаративно анализирају перформансе трговине Европске уније и Србије на бази polytopic fuzzy SWARA (Stepwise Weight Assessment Ratio Analysis) и MARCOS (Measurement of Alternatives and Ranking according to the Compromise Solution) метода. Резултати студије показују да у топ пет земаља чланица Европске уније, према перформансама трговине, спадају: Немачка, Француска, Италија, Шпанија и Холандија. Водеће земље Европске уније су се, према томе, перформансно позиционирале у самом врху. Трговина Словеније је у бољој перформансној позицији од трговине Хрватске. Трговина Србије је заузела двадест и девето место. Она се лошије перформансно позиционирала од трговине Хрватске (двадесет и треће место) и Словеније (двадесето место). На перформансно позиционирање трговине земаља чланица Европске уније и Србије утицала је, поред осталог, и пандемија корона вируса COVID-19. Она се делимично ублажава са све већом применом електронског пословања. Неопходно је што ефикасније контролисати кључне детерминанте у функцији побољшања перформансе позиционирања трговине земаља чланица Европске уније и, посебно, Србије.

Keywords:

positioning, trade, European Union, Serbia, polytopic fuzzy SWARA, MARCOS.

Кључне речи:

позиционираност, трговина, Европска унија, Србија, polytopic fuzzy SWARA, MARCOS.

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