САЖЕТАК:

У ери мултиполарности и убрзане дигитализације менаџмент постаје кључни механизам одговора на комплексне друштвено-економске изазове. Мултиполарност прерасподјељује глобалне центре моћи и редефинише токове развоја, док дигитализација трансформише пословне моделе, тржишта и процесе одлучивања. Овај рад истиче иновативне менаџерске одговоре кроз агилне стратегије, дигиталну трансформацију и примјену нових технологија, уз компаративни преглед пракси у Европској унији, САД – у, Кини и земљама BRICS -а. Анализа показује да само менаџмент заснован на знању, адаптабилности и иновацијама може обезбиједити отпорност и одрживост у промјенљивом глобалном окружењу. Тиме се потврђује да менаџмент у ери мултиполарности и дигитализације није само функција управљања, већ и генератор конкурентности и развоја.

ABSTRACT:

In the era of multipolarity and accelerated digitalization, management is becoming a key mechanism for responding to complex socio-economic challenges. Multipolarity is redistributing global centers of power and redefining development trends, while digitalization is transforming business models, markets, and decision-making processes. This paper highlights innovative managerial responses through agile strategies, digital transformation, and the application of new technologies, with a comparative review of practices in the EU, the USA, China, and the BRICS countries. The analysis shows that only management based on knowledge, adaptability, and innovation can ensure resilience and sustainability in a changing global environment. This confirms that management in the era of multipolarity and digitalization is not only a management function, but also a generator of competitiveness and development.

Кључне речи:

менаџмент, мултиполарност, дигитализација, иновације, одрживост.

Keywords:

management, multipolarity, digitization, innovation, sustainability.

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