ABSTRACT:

In recent years, the tourism sector has undergone a significant transformation due to technological advancements, with blockchain technology emerging as a revolutionary solution for hotel reservation systems. This decentralized digital ledger enhances efficiency and trustworthiness through its key features of immutability, transparency, and security, which are particularly beneficial for hotel bookings. In Serbia, the adoption of blockchain could modernize the tourism infrastructure, attract tech-savvy travelers, streamline hotel operations, and ultimately foster long-term economic growth by improving customer satisfaction and brand loyalty. The data obtained by analyzing the responses of 216 hotel guests from Novi Sad revealed that blockchain can empower guests by providing them with greater control over their data and fostering a culture of authenticity in hotel reviews through decentralized systems. Overall, the successful adoption of blockchain technology could position Serbian hotels as leaders in the global tourism landscape by prioritizing guest safety and satisfaction.

САЖЕТАК:

Последњих година, сектор туризма је претрпео значајну трансформацију због технолошког напретка, при чему се технологија blockchain појавила као револуционарно решење за системе хотелских резервација. Ова децентрализована дигитална књига повећава ефикасност и поузданост кроз своје кључне карактеристике непроменљивости, транспарентности и безбедности, које су посебно корисне за резервације хотела. У Србији би усвајање blockchain технологије могло да модернизује туристичку инфраструктуру, привуче путнике који су упућени у технологију, поједностави пословање хотела и на крају подстакне дугорочни економски раст побољшањем задовољства купаца и лојалности бренду. Подаци добијени анализом одговора 216 гостију хотела из Новог Сада показали су да blockchain може да оснажи госте тако што им даје већу контролу над својим подацима и негује културу аутентичности у рецензијама хотела кроз децентрализоване системе. Све у свему, успешно усвајање blockchain технологије могло би да позиционира српске хотеле као лидере у глобалном туристичком пејзажу тако што би дао приоритет безбедности и задовољству гостију.

Keywords:

hotel bookings, blockchain technology, guest safety, customer satisfaction, Serbia.

Кључне речи:

резервације хотела, blockchain технологија, безбедност гостију, задовољство купаца, Србија.

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