САЖЕТАК:

Рурални туризам постаје све значајнији сегмент туристичке привреде Републике Србије, посебно у контексту све већег интересовања људи за одмор у природи и бекство из урбаних средина. Слободно време, као друштвено и економски условљена категорија, игра кључну улогу у обликовању туристичког понашања и избора дестинација. У том смислу, руралне средине нуде специфичне вредности и доживљаје који задовољавају потребу за опуштањем, рекреацијом и контактима са традицијом и аутентичним начином живота. Циљ овог рада је да се испита на који начин туристи користе своје слободно време у руралним подручјима и који фактори утичу на њихову мотивацију за боравак у таквим срединама. Посебан акценат ставља се на могућности да туризам у руралним подручјима допринесе локалном економском развоју. Истраживање је спроведено на територији Западне Србије, користећи анкетну методу и узорак од 224 испитаника. Обрада података извршена је у програму SPSS 20.0, применом дескриптивне статистике. Резултати истраживања показују да туристи најчешће бирају активности у природи, гастрономска искуства, боравак на сеоским домаћинствима и дружење са локалним становништвом. Мотивациони фактори као што су мир, чист ваздух, домаћа храна и непосредност контакта са природом имају доминантну улогу у избору дестинације. Са становишта економије, ови подаци указују на велики потенцијал за развој малих породичних бизниса, сеоских домаћинстава и пружаоца туристичких услуга у руралним срединама. Рад закључује да унапређење понуде у складу са очекивањима туриста и подршка развоју руралног туризма могу представљати значајан корак ка одрживом економском развоју и ревитализацији руралних подручја Републике Србије.

ABSTRACT:

Rural tourism is becoming an increasingly important segment of the tourism industry in the Republic of Serbia, especially in the context of the growing interest of people in spending holidays in nature and escaping urban environments. Leisure time, as a socially and economically conditioned category, plays a key role in shaping tourist behavior and destination choice. In this regard, rural areas offer specific values and experiences that meet the need for relaxation, recreation, and engagement with tradition and an authentic way of life.The aim of this paper is to examine how tourists use their leisure time in rural areas and which factors influence their motivation to stay in such environments. Particular emphasis is placed on the potential of rural tourism to contribute to local economic development. The research was conducted in the territory of Western Serbia, using a survey method and a sample of 224 respondents. Data processing was carried out in SPSS 20.0, applying descriptive statistics.The results indicate that tourists most frequently choose activities in nature, gastronomic experiences, stays at rural households, and interactions with the local population. Motivational factors such as tranquility, fresh air, homemade food, and direct contact with nature play a dominant role in destination selection. From an economic perspective, these findings highlight the significant potential for developing small family businesses, rural households, and tourism service providers in rural areas.The paper concludes that improving the offer in line with tourist expectations and supporting the development of rural tourism can represent a significant step toward sustainable economic growth and the revitalization of rural areas in Republic of Serbia.

Кључне речи:

рурални туризам, мотивација, локални развој, економски ефекти, Република Србија.

Keywords:

rural tourism, motivation, local development, economic effects, Republic of Serbia.

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